About Us

Principle Capital is a high-performing, operationally-focused, middle-market private equity firm based in Shanghai. Founded in 2002, the firm’s mission has always been to systematically discover high-potential Chinese enterprises and help them become domestic and global leaders by offering capital and expertise on strategy and operations to deliver superior and sustainable returns for our investors. Principle specializes in growth and control equity investments in the Advanced Industrials, Business Services, Healthcare, and Consumer sectors in China. The firm manages both RMB and USD funds.   
  • Advanced Industrials

  • Business Services

  • Healthcare

  • Consumers