Value-add Approach

We employ a systematic & analytical approach to advising our portfolio companies with value creation.  We have developed a reputation among mid-sized Chinese companies of constructive collaborations with our partners and management teams.  As a long-term partner to our portfolio companies, Principle offers significant time and resources to help our portfolio companies improve their financial and operating performance.  Key areas of operational support and strategic insights include:

  • Strategic planning support
  • (KPI) development and implementation
  • Talent acquisition
  • New business development
  • Sales and marketing improvements
  • M&A support
  • Global growth
  • IPO support
  • Governance improvements
  • Cost reduction and operations improvement

An important element of investment success is alignment of incentives with our other shareholders and management teams.  We establish strong financial incentives and substantial equity ownership for our portfolio management teams.