Firm History

Principle Capital is a high-performing, operationally-focused, middle-market private equity firm based in Shanghai. Founded in 2002, the firm’s mission has always been to systematically discover high-potential Chinese enterprises and help them become domestic and global leaders by offering capital and expertise on strategy and operations to deliver superior and sustainable returns for our investors. Principle specializes in growth and control equity investments in the Advanced Industrials, Business Services, Healthcare, and Consumer sectors in China. The firm manages both RMB and USD funds.   


We target equity investments of $20 to $100 million in companies where the Firm has:

Developed deep industrial insights about the business and industry based on its highly structured and comprehensive research-intensive approach;

Established a collaborative, trust-based relationship with the management team built on mutual respect, incentive alignment, shared sense of purpose and transparency;

The ability to acquire an influential or controlling ownership stake with strong governance provisions to ensure that we can apply ongoing strategic value-add and management support;

Clearly defined value creation initiatives that can drive strategic and operational improvement post-investment