Firm History

Principle Capital is a private equity investment firm based in Shanghai investing in Chinese middle cap market companies. Principle Capital was founded in 2002 with the mission of helping Chinese enterprises to build great businesses. Over the past 15 years, we have committed to this philosophy and have invested in over thirty companies across our focus sectors: advanced industrials, business services, healthcare and consumers. 


We target equity investments of $20 to $100 million in companies where the Firm has:

Developed deep industrial insights about the business and industry based on its highly structured and comprehensive research-intensive approach;

Established a collaborative, trust-based relationship with the management team built on mutual respect, incentive alignment, shared sense of purpose and transparency;

The ability to acquire an influential or controlling ownership stake with strong governance provisions to ensure that we can apply ongoing strategic value-add and management support;

Clearly defined value creation initiatives that can drive strategic and operational improvement post-investment